Privacy Policy

BGFX (hereinafter referred to as “we”, “application”, “app”, or “the app”) takes your privacy seriously and is committed to protecting and respecting your privacy.

This Privacy Policy explains how information is collected, processed, used, shared, and protected when you use BGFX. Please read this policy carefully before using the app.

Information We Collect

User-Uploaded Images

BGFX allows users to upload or select images to use AI-powered background editing, product photography, and advertising features.

BGFX uses Fal.ai, a third-party AI service, to process user-provided images and generate requested AI visuals. User data are processed as necessary to generate and deliver the requested result. Images may include faces. However, BGFX does not collect, extract, analyze, or store facial or biometric data. We do not perform facial recognition or attempt to identify individuals.

User-Provided Text and Prompts

BGFX allows users to enter text prompts, editing instructions, product descriptions, and other text-based requests to access AI-powered features.

BGFX uses Fal.ai, a third-party AI service, to process this information and generate content requested by the user.

This may include text submitted when using features such as:

• Generating AI backgrounds

• Changing image backgrounds

• Removing backgrounds

• Creating AI product photography

• Creating AI advertising visuals

• Other AI-powered generation or editing features

Text prompts and instructions are processed as necessary to generate and deliver the requested result.

Face Data Handling

BGFX may process user-uploaded images containing human faces. This section explains how such images are handled.

Collection of Face Data

BGFX does not specifically collect, detect, extract, or identify face data as a separate category of information. Images voluntarily selected or uploaded by users may contain faces as part of their visual content.

Use of Images with Faces

Images containing faces may be processed solely to provide AI-powered features explicitly requested by the user, such as background generation, background replacement, background removal, product photography, or AI advertising creation.

Processing is performed through Fal.ai.

BGFX does not perform facial recognition, face identification, identity verification, biometric analysis, or profiling based on facial features.

Sharing of These Images

To provide AI-powered generation and editing features, user-uploaded images may be securely transmitted to Fal.ai.

Images are shared only for the purpose of providing the AI operation requested by the user.

BGFX does not share uploaded images with third parties for facial recognition, biometric identification, advertising targeting, or unrelated profiling.

Storage and Retention

BGFX does not retain facial or biometric identifiers or create facial recognition profiles.

Generated content and creation history may be stored locally on the user's device so users can revisit their previous creations.

Third-party service providers may process information according to their own data handling and retention practices.

User Consent

Text prompts, images, editing instructions, and other user-provided content are processed when the user actively chooses to use an AI-powered feature.

Before the first use of features requiring third-party AI processing, users are presented with a Data & Privacy Disclosure explaining that their content will be transmitted to a third-party AI provider.

Processing begins only after the user selects Agree & Continue.

Users who select Decline will not be able to use features that require third-party AI processing.

Third-Party AI Processing

BGFX uses Fal.ai, a third-party AI service, to provide certain AI-powered functionality.

Depending on the feature used, Fal.ai may receive information necessary to process the user's request, including:

• Text prompts

• Images

• Editing instructions

• Product images

• Image masks or selected areas

• Background instructions

• Other information necessary to generate the requested result

BGFX does not intentionally send user content to Fal.ai for facial recognition, biometric identification, advertising targeting, identity verification, or unrelated profiling.

No biometric identifiers or facial recognition profiles are created by BGFX.

Fal.ai may process information according to its own privacy, security, and data retention practices.

Data Retention

BGFX may store certain information locally on the user's device to provide app functionality.

This may include:

• Generated images

• Edited images

• AI product photography

• AI advertising visuals

• Creation history

• Prompts associated with locally saved creations

• App preferences

• Saved settings

Users may remove locally stored information using available app functionality or by uninstalling BGFX.

Content transmitted to third-party AI providers is subject to the applicable provider's processing and retention practices.

AI Image Generation and Processing

User-provided prompts, images, product photos, and editing instructions may be securely transmitted to Fal.ai solely to perform the AI-powered action requested by the user.

Depending on the feature selected, this processing may include:

• Generating a background from a text prompt

• Generating backgrounds for uploaded images

• Changing an existing image background

• Removing an image background

• Creating AI-powered product photography

• Generating promotional or advertising visuals

• Producing other AI-generated visual content requested by the user

BGFX does not use user-uploaded images or prompts for advertising targeting, identity verification, facial recognition, biometric profiling, or unrelated purposes.

Data Security

We take reasonable technical and organisational measures designed to protect user-provided prompts, images, and generated content during transmission and processing.

However, no method of internet transmission, electronic processing, or storage can be guaranteed to be completely secure.

Users should avoid uploading confidential, highly sensitive, or legally protected images, documents, or text.

Analytics and Diagnostic Information

BGFX may use Firebase Analytics and Firebase Crashlytics to collect limited technical, usage, and diagnostic information.

This information may include:

• Device type

• Operating system version

• App version

• Feature usage

• Performance information

• Crash reports

• Diagnostic logs

This information is used to understand app usage and improve BGFX's functionality, stability, performance, and user experience.

Analytics and diagnostic information is not used by BGFX to perform facial recognition or create biometric profiles.

Purchases and Subscriptions

BGFX may offer optional Pro subscriptions or in-app purchases.

Payments made through the iOS app are processed through Apple's In-App Purchase system. BGFX does not directly collect or store users' payment card information.

Apple may provide limited transaction information, such as purchase confirmation, product information, and subscription status, so that paid features can be activated and managed.

Third-Party Access

BGFX may use third-party services that operate under their own privacy policies, including:

• Fal.ai for AI-powered generation and image editing features

• Google AdMob for in-app ads

• Google Analytics for Firebase

• Apple In-App Purchase for subscriptions & payments

These services may process limited information necessary to provide their respective functionality.

Information may also be disclosed:

• When required by applicable law, regulation, subpoena, court order, or similar legal process

• When reasonably necessary to protect our rights, users, or others

• To investigate fraud, misuse, abuse, or security incidents

• To service providers acting on our behalf and subject to applicable obligations

BGFX does not sell or rent user information.

Device Permissions

BGFX may request access to certain device features when necessary to provide functionality.

Photo Library

Photo Library access is used when the user chooses to select an image for background editing, product photography, ad creation, or when the user chooses to save generated content to their device.

BGFX accesses photos only in accordance with permissions granted by the user.

Camera

If camera functionality is available, Camera access is used only when the user chooses to capture a new photo for use within BGFX.

Users can manage device permissions through their device settings. Disabling a permission may prevent the corresponding feature from functioning.

Opt-Out Rights

Users can stop BGFX from processing information by discontinuing use of the app and uninstalling it through the standard uninstall process available on their device.

Users may also decline third-party AI processing through the Data & Privacy Disclosure where this option is provided.

Declining third-party AI processing will prevent access to features that require user content to be transmitted to an AI service.

Children's Privacy

BGFX is not intended for children under the age of 13.

We do not knowingly collect personally identifiable information from children under 13.

If we become aware that a child under 13 has provided personal information, we will take reasonable steps to delete the information where applicable.

Parents or guardians who believe that a child has provided personal information may contact us.

Security of Data

We use reasonable physical, electronic, administrative, and procedural safeguards designed to protect information processed through BGFX.

Despite these measures, no method of transmission, processing, or electronic storage can be guaranteed to be completely secure.

Users should avoid uploading confidential, highly sensitive, or legally protected images or text to AI-powered features.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in BGFX's functionality, third-party services, legal requirements, or privacy practices.

Any changes will be published on this page with an updated effective date.

Users are encouraged to review this Privacy Policy periodically. Continued use of BGFX after an update constitutes acknowledgement of the revised Privacy Policy.

Contact Us

For questions or concerns about this Privacy Policy or BGFX's privacy practices, contact us.

Email: vimalajain.apps@gmail.com

Last Updated: 10 September 2026